Terms and Conditions


These terms and conditions apply to customers located in the UK ("Customers") who access the The Afro Beauty Company website ("Website"). Please read these terms and conditions carefully before accessing and/or ordering any goods from the Website.

These are the terms and conditions of The Afro Hair and Beauty Company Limited  ("The Afro Beauty Company"), which is the company that sells goods to Customers on the Website. If you access the Website, and/or place an order for goods, you agree to be bound by these terms and conditions.

The Afro Hair and Beauty Company Limited's registered address is 124 City Road, London, EC1V 2NX, Company Number: 11764935

You should print a copy of these terms and conditions for future reference.

If you have any questions about the website please contact customer services via info@theafrobeautycompany.com


1. Select the goods you require from the Website and add it to your cart.

2. Choose the quantity of goods you wish to purchase from The Afro Beauty Company (the default will be one (1) unit). 

3. Review your bag and make sure all all items are what you require then click "Checkout".

4. You can create an account on our website and also checkout without creating an account. Your information will be needed to complete your purchase.

5. Once you have entered your details, you will be directed to the shipping confirmation and delivery options page where you may enter voucher codes, select the type of delivery, and vary delivery and/or billing addresses.

6. You will then proceed to the secure payment page where you may select the payment type and complete your order. Your payment will be collected from you by The Afro Beauty Company. Following submission of your order you will be sent an automated order acknowledgement to the email address provided.

By placing an order through the Website, you warrant that you are legally capable of entering into binding contracts.


After placing your order, you will receive an automated order acknowledgement. Please note that this does not mean that your order has been accepted. All orders are subject to acceptance by The Afro Beauty Company.

You will receive an email confirming that The Afro Beauty Company has accepted your order when your order has been processed and is ready for delivery.

Once The Afro Beauty Company accepts your order, a contract to purchase the goods from The Afro Beauty Company takes effect between you and The Afro Beauty Company.

The contract to sell goods to you only relates to those goods listed in the confirmation email.

Your order will be processed and delivered to you within the specified delivery time you choose. Please see our delivery information for more detail on shipping times.


A description of the main characteristics of goods can be found on the product pages of the Website.

Prices for goods on the Website appear on the product pages and include all applicable taxes.

Prices and offers may vary and may only be available for limited periods. All prices and offers are subject to availability and may be withdrawn or amended at our discretion. 

The Website contains a large number of goods and it is possible that, despite our best efforts, some of the goods listed on the Website may be incorrectly priced. If we discover an error in the price of the goods you have ordered we will inform you as soon as possible. We will give you the option of reconfirming your order at the correct price or cancelling it.

The Afro Beauty Company is under no obligation to sell incorrectly priced goods to you at the incorrect price.

Some offers carry a maximum quantity per customer. If this is applicable, this is detailed on the individual offer.


Gift Cards can be redeemed online at The Afro Beauty Company. Gift Cards may be exchanged for goods of a higher price than the value stored on the card on payment of the difference. If you do not spend the entire balance on the Gift Card the remaining balance will be stored on the Gift Card. No cash change will be given. Gift Cards may not be refunded, exchanged for cash, used as payment with discount vouchers or taken as deposits. Please treat Gift Cards as cash, we will not accept liability for lost, stolen or damaged cards. Gift Cards are valid for 24 months after purchase. Any balance remaining after expiration of the validity period will be cancelled.

Gift Cards cannot be used to buy further Gift Cards.

Gift Cards cannot be used to purchase goods for delivery outside of the UK.


To help us to prevent fraud, We may require documentation to verify a customer’s details or may require a landline telephone number. Card Fraud is illegal, and perpetrators will be prosecuted.

The following documentation may be required to complete our due diligence checks –

Personal identification - Photo ID - (Passport, Driving Licence or Birth Certificate)

Front and back of all cards used on the account

Please remember to block out the middle 6 digits on the front of the card, and the 3 digit CVS on the back.

Failure to comply with the verification checks will result in the order being cancelled

We reserve the right to cancel any order we do not believe to be genuine

If we identify a transaction as being potentially fraudulent we may ask our courier to return the goods to our warehouse, we may cancel your order even though you will have received the Order Confirmation email.