Collection: As I Am

As I Am is a beauty brand that makes products exclusively for curly and coily hair naturalistas.

In the words of As I Am, "We want to give our customers, who primarily care for and style their own hair at home, the time and specialised attention they deserve. At the same time, our mission is to provide the very best products, education and customer service to each and every person who buys from us."

32 products
  • AS I AM JBCO Water (16oz)
    Regular price
    £7.99
    Sale price
    £7.99
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  • AS I AM JBCO Leave-In Conditioner (8oz)
    Regular price
    £9.99
    Sale price
    £9.99
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  • AS I AM JBCO Moisturising Masque (227g)
    Regular price
    £11.99
    Sale price
    £11.99
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  • AS I AM JBCO Curling Cream (8oz)
    Regular price
    £11.99
    Sale price
    £11.99
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  • AS I AM JBCO Shampoo (12oz)
    Regular price
    £11.50
    Sale price
    £11.50
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  • AS I AM JBCO Conditioner (12oz)
    Regular price
    £11.50
    Sale price
    £11.50
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  • AS I AM JBCO Smoothie (8oz)
    Regular price
    £11.50
    Sale price
    £11.50
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  • AS I AM Long and Luxe GroEdges Edge Controller (113g)
    Regular price
    £9.99
    Sale price
    £9.99
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  • AS I AM Long and Luxe Strengthening Shampoo (355ml)
    Regular price
    £12.99
    Sale price
    £12.99
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  • AS I AM Coconut Co Wash Curl Cleansing Conditioner (454g)
    Regular price
    £9.99
    Sale price
    £9.99
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  • AS I AM Dry and Itchy Scalp Care Olive and Tea Tree Oil Treatment (120ml)
    Regular price
    £12.99
    Sale price
    £12.99
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  • AS I AM Hydration Elation Intensive Conditioner (227g)
    Regular price
    £12.30
    Sale price
    £12.30
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  • AS I AM So Much Moisture Hydrating Lotion (237ml)
    Regular price
    £10.75
    Sale price
    £10.75
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  • AS I AM JBCO CoWash (454g)
    Regular price
    £9.99
    Sale price
    £9.99
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  • AS I AM Dry and Itchy Scalp Care Olive and Tea Tree Oil Co-Wash (454g)
    Regular price
    £12.99
    Sale price
    £12.99
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  • AS I AM Dry and Itchy Scalp Care Olive and Tea Tree Oil Leave in Conditioner (237ml)
    Regular price
    £12.99
    Sale price
    £12.99
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    per 
  • AS I AM Dry and Itchy Scalp Care Olive and Tea Tree Oil Conditioner (355ml)
    Regular price
    £12.99
    Sale price
    £12.99
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  • AS I AM Dry and Itchy Scalp Care Olive and Tea Tree Oil Shampoo (355ml)
    Regular price
    £12.99
    Sale price
    £12.99
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  • AS I AM Long and Luxe Curl Enhancing Smoothie (454g)
    Regular price
    £12.99
    Sale price
    £12.99
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  • AS I AM Long and Luxe Conditioner (355ml)
    Regular price
    £12.99
    Sale price
    £12.99
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    per 
  • AS I AM Detangling Conditioner (237ml)
    Regular price
    £10.63
    Sale price
    £10.63
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  • AS I AM Leave-In Conditioner (237ml)
    Regular price
    £8.00
    Sale price
    £8.00
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    per 
  • AS I AM Curl Clarifying Shampoo (237ml)
    Regular price
    £9.20
    Sale price
    £9.20
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  • AS I AM Long and Luxe Scalp Serum (60ml)
    Regular price
    £17.99
    Sale price
    £17.99
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