Holy Curls use ingredients that are natural or naturally derived and never tested on bunnies. They do not use chemicals because, obviously, you're too good of that.
Their commitment goes beyond a one time thing, so they only use ingredients that groove well with curls. Holy Curls are on a mission and their mission is simple, undoing the myths of curls. Untwirling it and showing the curl for what it truly is. Resilient, rebellious and pretty damn cool.